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Prohibiting Firearm Marketing to Minors

This act aims to protect children and teenagers from firearm advertisements. It bans marketing of firearms and related products that are attractive to individuals under 18, reducing their exposure to such content. Citizens can report violations, and government agencies will enforce these rules.
Key points
Prohibits marketing of firearms and related products that are designed or appear attractive to individuals under 18.
Advertisements cannot use cartoon characters, memes, offer merchandise (e.g., T-shirts, toys), or depict minors using firearms.
The Federal Trade Commission (FTC) will enforce these rules, and State Attorneys General and individuals can also take legal action for violations.
Companies violating the rules may face penalties, and affected individuals can seek damages.
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Introduced
Citizen Poll
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Additional Information
Print number: 119_S_2154
Sponsor: Sen. Markey, Edward J. [D-MA]
Process start date: 2025-06-24