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Drug Price Transparency: Ads Must Show Costs

New rules require prescription drug advertisements to display their wholesale price. This aims to help citizens better understand treatment costs and make informed decisions before receiving a prescription. The goal is to increase competition and reduce drug spending.
Key points
Prescription drug ads on TV and online must clearly show their wholesale acquisition cost for a 30-day supply.
The rule applies to drugs with a monthly wholesale cost of at least $35.
Manufacturers failing to comply may face fines of up to $100,000 per violation.
The goal is for citizens to compare prices and choose cheaper alternatives, potentially lowering their drug expenses.
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Introduced
Citizen Poll
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Additional Information
Print number: 119_S_229
Sponsor: Sen. Durbin, Richard J. [D-IL]
Process start date: 2025-01-23