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Drug Price Transparency: Ads Must Show Costs

New rules require prescription drug advertisements to display their wholesale price. This aims to help citizens better understand treatment costs and make informed decisions before receiving a prescription. The goal is to increase competition and reduce drug spending.
Key points
Prescription drug ads on TV and online must clearly show their wholesale acquisition cost for a 30-day supply.
The rule applies to drugs with a monthly wholesale cost of at least $35.
Manufacturers failing to comply may face fines of up to $100,000 per violation.
The goal is for citizens to compare prices and choose cheaper alternatives, potentially lowering their drug expenses.
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Status:
Introduced
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Additional Information
Print number: 119_S_229
Sponsor: Sen. Durbin, Richard J. [D-IL]
Process start date: 2025-01-23
System Note: Lustra is free, publicly auditable civic infrastructure, with full source code available on GitHub. You are reading sterilized legislative data, processed by our radical neutrality engine to strip political spin and retain factual mechanics. We process only official government data. Original documents remain the authoritative source, always verify them if you can.
Summarized by: gemini-2.5-flash-preview-05-20
Source data: api.congress.gov
AI work logs for this document launch

OFFICIAL LEGAL TITLE

DTC Act of 2025

FREQUENTLY ASKED QUESTIONS

What is the official ID of this bill?

The official print number for this legislation is 119_S_229.

Which chamber initiated this legislation?

This legislation was initiated in the Senate.

When did the legislative process begin?

The process officially started on 2025-01-23.

What are the main provisions?

Key points include:

  • Prescription drug ads on TV and online must clearly show their wholesale acquisition cost for a 30-day supply.
  • The rule applies to drugs with a monthly wholesale cost of at least $35.
  • Manufacturers failing to comply may face fines of up to $100,000 per violation.
  • The goal is for citizens to compare prices and choose cheaper alternatives, potentially lowering their drug expenses.
What is the specific legal status?

The current status is Introduced.

Where can I read the full text of this legislation?

The full official text is available at: View full text

Who is the primary sponsor?

The primary sponsor is Sen. Durbin, Richard J. [D-IL].

What is the latest detailed status?

The latest detailed status is: Introduced in Senate

Is this summary verified?

Yes. This content was analyzed by AI and verified by the Lustra Judge System on 2025-12-23.

What is the impact of this bill?

We don't know, that is up to you to decide. Summarizing raw data with AI is fundamentally different from predicting socio-economic outcomes. As of 2026, we believe impact assessment strictly requires a human in the loop to verify and judge.

CATEGORIES

Health Economy