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$160 Million Boost for International Tourism Marketing in the USA.

This law transfers $160 million from the existing Travel Promotion Fund to Brand USA, the organization responsible for global tourism marketing. The goal is to intensify promotional efforts to attract more international visitors to the United States. An increase in tourism is expected to directly support local economies and create jobs in sectors like hospitality and dining.
Key points
Allocates $160 million to Brand USA to enhance the international promotion of the country as a travel destination.
The funding aims to increase the number of foreign tourists, positively impacting local economies and employment.
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Status: Introduced
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Additional Information
Print number: 119_S_3220
Sponsor: Sen. Sullivan, Dan [R-AK]
Process start date: 2025-11-19