One Fair Price Act: Stopping Personalized Pricing Based on Your Data
This bill aims to prevent businesses from charging different prices to different customers for the same products or services by using their personal data. It ensures that prices are based on fair costs or widely available discounts, not on individual consumer profiles. This means you should expect more consistent pricing across the board.
Key points
Businesses cannot use your personal information or online behavior to set unique, higher prices for you.
You can sue companies directly if they violate this rule, potentially receiving at least $3,000 in damages.
Discounts for groups like students or seniors, and loyalty programs, are still allowed under clear conditions.
Status:
Introduced
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