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Ban on Food Price Gouging and Surveillance-Based Pricing in Stores

This act protects consumers by prohibiting grocery stores from charging excessive prices and using personal data to set individual prices. It also bans digital price tags in large stores to ensure price stability and transparency for shoppers.
Key points
Prohibits 'grossly excessive' food prices unless justified by costs outside the store's control.
Bans price adjustments based on personal information or facial recognition technology.
Requires clear signage at store entrances if facial recognition technology is being used.
Prohibits the use of electronic shelf labels in retail food stores larger than 10,000 square feet.
Allows consumers to sue stores for at least $3,000 in damages for violations of these rules.
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Status: Introduced
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Additional Information
Print number: 119_S_3892
Sponsor: Sen. Luján, Ben Ray [D-NM]
Process start date: 2026-02-12