What is the official ID of this bill?
The official print number for this legislation is S 836.
Online Privacy Protection for Children and Teens: Ban on Targeted Advertising
This Act amends the Children’s Online Privacy Protection Act of 1998 to extend protections to teens aged 13 through 16. It prohibits the collection and use of personal information of children and teens for individual-specific advertising (profiling), subject to certain exceptions. The changes apply to operators of websites, mobile applications, and connected devices, granting parents and teens the right to request data deletion.
Key points
Privacy protection extended to teens (individuals who have attained age 13 and are under age 17); their verifiable consent is required for data collection.
Prohibition on individual-specific advertising (profiling) directed at children or teens, with exceptions for contextual advertising.
Parents and teens gain the right to access, correct, and delete their personal information from apps and websites.
Operators must implement reasonable security practices and cannot retain data longer than reasonably necessary to fulfill a transaction or service.
Status:
Passed Senate
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